Saturday, December 26, 2009

2009-12-29 MINIMALISTIC wedding albums design concept

Mentioned in the last post how much I adore the flush mount leather bound wedding albums from Leather Craftsmen , I am just so excited to receive Jayni and Patrick's wedding album before Christmas, they were like my own Christmas gift.

The bigger one you see here is the 11"x14" distressed brown leather bound album, the smaller one is the parent album which is exactly the same in design and material, just smaller, 9"x7".

Not only I just brought in Leather Craftsmen as one of our album making vendor, but I also changed the whole design layout in all the albums I'm designing from now on .

So, whats the new design concept ? one word : "Minimalistic". You probably saw some of my "Magazine style" albums before which you see more number of images on a page, pictures over pictures and pictures over a background with different opacity things like that. However I started to feel the magazine style was a little too "busy" , I figured every image that we selected to put in an album deserves a whole page or as much attention as possible on each of them.

You see some of the pictures I attached below, you will see fewer images on every page, on average one or two pictures in one page. Also another design concept that I apply is using more "Negative Space", that means I use more white space in background to draw more readers' attention to the image itself. The result is a more clean, contemporary , artsy and fashion cataloge style album book. Loving it ! I think is the perfect way to demonstrate my work.

The main album 11"x14" and the parent album 9"x7" , distressed brown leather cover
san francisco wedding photographer chung li leather craftsmen wedding album

Perfectly embossed name on leather cover
san francisco wedding photographer chung li leather craftsmen wedding album

san francisco leather craftsmen

san francisco leather craftsmen

san francisco wedding photographer chung li leather craftsmen wedding album

san francisco wedding photographer chung li leather craftsmen wedding album

Lay Flat design allow easy reading
san francisco wedding photographer chung li leather craftsmen wedding album

san francisco wedding photographer chung li leather craftsmen wedding album

san francisco leather craftsmen

san francisco leather craftsmen

san francisco wedding photographer chung li leather craftsmen wedding album

san francisco wedding photographer chung li leather craftsmen wedding album

leather craftsmen

1 comment:

Jayni said...

Love this, Chung!

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